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New Year’s Eve on the Square
Saturday, December 31, 2016
Sugar Land Town Square

Children’s Celebration
7 p.m. – 9 p.m.

Adults’ Celebration
10 p.m. – 1 a.m.

Enchantment, wonder…
...all this and more is planned for this year’s City of Sugar Land’s New Year’s Eve on the Square celebration. Sugar Land residents, friends and neighbors are all invited to this spectacular party that will bring back the award-nominated and much anticipated 3D Midnight Show!

Energetic music and state-of the-art lighting effects will fill our City’s Town Square with energy and a vibrant party atmosphere.

Program and Entertainment Details
We have divided the annual party into two special celebrations so that no matter what your age, everyone has a chance to celebrate.


7 p.m. to

9 p.m.  


Children’s Celebration

  • Walk Around Entertainment
  • Street Performances
  • Entertainment with Kids DJ
  • Mini Fireworks Show at 9 p.m.

 City Hall on New Year's Eve

10 p.m. to

1 a.m.

Adult Celebration

  • Street Performances
  • DJ and Main Stage Entertainment
  • Alcohol Service 10 p.m. – 1 a.m.
  • 3D Midnight Show with Fireworks Finale
 Side street on New Year's Eve

The City is very excited to be presenting this landmark celebration and invites everyone to come celebrate with us. This is a FREE event, open to the public. Beer and wine will be on sale to responsible adults 21 years and over.

Getting To and From the Event
All entertainment and activities will take place at:

Sugar Land Town Square
2711 Plaza Drive, 
Sugar Land, TX 77479

Your options for getting to and from the event include:

• By Car, FREE shuttle service from Mercer Stadium-Best way to avoid traffic congestion!
• By Car, FREE parking at either the Texas or Lone Star Garages
• By Taxi

If you intend to buy and consume alcohol, please make sure you have a designated driver to take you home or book a taxi at the City of Sugar Land tent onsite to take you home. Designated drivers will receive free soft drinks throughout the night at any of our alcohol service booths.

Shuttle Service
Avoid parking and traffic hassles by taking the free shuttle service to the event from Mercer Stadium, located at 16403 Lexington Boulevard.

Shuttles will run continuously from 6:30 p.m. – 1:30 a.m.

Parking at the stadium will be free.

Taxi Services
Taxi companies will have services available starting at 11 p.m. Taxis can be booked on the night of the event. Bookings can be made by visiting the blue City of Sugar Land Information Tent located at the taxi parking lot adjacent to City Hall. One of the event staff will be happy to assist you with a booking.

Please keep in mind, all taxi fares and charges will be the responsibility of passengers.

Alcohol Service
In addition to the permanent licensed venues in the Town Square, additional alcohol service booths will be temporarily setup for the evening selling beer and wine to toast in the New Year.

Alcohol will only be served to adults 21 years of age and over. A valid ID will need to be shown to bar staff when placing orders.

People who are under age or intoxicated will not be served.

Drinks purchased at these temporary booths may be taken throughout the Square; however you may not enter the already established licensed venues in the Square with drinks purchased at the booths.

NO concealed handguns will be allowed at the event, as the Town Square will be a temporary licensed venue for the event night.

Exclusive New Year's Eve Hotel Package
Stay at a participating Sugar Land hotel and receive FREE VIP passes! These passes will allow you to skip the line during our New Year's Eve celebration at specific drink vendors stationed throughout the event. Participating hotels will also provide transportation to and from the event to ensure everyone has a great time and a safe trip back to their hotels. For more informationplease call (281) 275-2045.

Take advantage of this great package to start your New Year’s on a “sweet” note!

Sponsorship Opportunities
Want to get recognized in front of 30,000 people? You can inquire through our online Sponsorship Interest form!

More Information
For more information please contact the City of Sugar Land Parks and Recreation Department at 281.275.2885. Also, don’t forget to LIKE the Sugar Land Parks & Recreation Facebook page or follow us on Twitter and Instagram at @SugarLandParks.

New Year's Eve on the Square 2016 Slideshow

This is Sugar Land